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Or you want a real marketing coup? Try vintage Mickey in a Red Sox cap saying I LOVE RECYCLING. They would sell tees with I SUPPORT AFRICA or I LOVE RECYCLING which I guarantee are “political agendas” that are more acceptable to more of America than LOVE PROUDLY/GAY PRIDE 2011. If they did, they would stick with the vintage Disney tees. Old Navy doesn’t just want to sell t-shirts. I see statements like “they just want to sell t-shirts” or “it’s just a marketing hoax because it’s only in 26 stores” (thanks for that link Jenna though it’s now down) and I want to scream. Instead, I’ve been mostly surprised and annoyed by those who support the notion of gay pride, but are still giving Old Navy a hard time. (Although for some reason, the latter makes me want to gag a little bit more.) And that an I love my mommies onesie is no more political than an I love my mommy and daddy onesie. Although I would argue that my lesbian friends don’t see their family as a cause. There are also those who don’t feel comfortable with cause-related shirts on children in general or imposing their political values on their children. That makes no sense.) There are always going to be intolerant people who, under the guise of religious dogma, ignorance, or personal discomfort, don’t support love, dignity and the rights of same-sex couples. Or the person who said that “tolerance should be taught at home and not marketed.” (Because uh…okay. Let’s ignore the commenter who thinks that same-sex families are somehow furthering a political agenda by putting their kid in a t-shirt that declares he loves his two mommies. Let’s for one moment discount the asshats who are saying bigotted or stupid things. That’s some of the criticism I’m hearing now about the Old Navy Gay Pride tees that launched in 26 stores this week. Now funny enough, a lot of people not in advertising would conclude the opposite: That Mistic Beverages just wanted publicity. They knew that it wasn’t just about advertising. One 15-second ad that only ran on one network after 10:00 at night. I wondered how often he had to justify to his family and friends that he, too, could live his values through his profession.Īt that awards dinner, I realized just how much one 15-second ad could mean to people. It may have been the highlight of my career at the time, but as an openly gay man, I got the distinct feeling that addressing that crowd was the highlight of his life.
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When they announced our name as the winners, in a slightly unorthodox move, our account director bounded to the stage to make the acceptance speech instead of me and my creative partner. And yes, she’s as cool as you think she is.)Ĭlutching the award, I remember floating through the crowd at the GLAAD Awards, while cast members and producers of Spin City and Mad About You and Ellen thanked me. It was the first to depict a lesbian couple openly proclaiming their relationship. That was the week I won an award for a commercial I wrote. It wasn’t for another few years that he sat me down, pressed his thick hands firmly on my shoulders, and with teary eyes, whispered “I understand now. Things that destroy the rain forest and kill baby seals.
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We all just spend our days with our Gucci shoes up on mahogany conference room tables, wondering how to make people feel bad about themselves so they can buy things they don’t need. Or more accurately, I could not possibly have any values. There was the assumption that if I wrote commercials for a living, I could not possibly be living my values.
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I think his line was “How do you sleep at night?” Not like clearing brush and chopping wood and working the land and eating fish you caught. Two years out of college, evidently working my way up the corporate ladder wasn’t noble enough. The accusation had to do with my profession of choice. We weren’t nearly as close then–he was older, grumpy and closed-minded I was young, brash and closed-minded. I stood in the front entrance of my mother’s house, jacket still on, barely settled when my stepfather started in on me.